Acquisition Experiment Setup

Configure product, buyer profile, and traffic sources before launching

Experiment Configuration

Configure product, buyer, and traffic sources

Product & Buyer

Traffic Sources

2 active • $50/day estimated budget

Before You Start

  • ✓ Verify all tracking events are firing correctly before sending traffic
  • ✓ Test full checkout flow with a test payment
  • ✓ Confirm product delivery works automatically
  • ✓ Set daily budget caps to prevent runaway spending
  • ✓ Do NOT make changes mid-test without strong evidence

Configuration Workflow

  1. 1. Configure: Set product name, price, target buyer, and landing page
  2. 2. Define traffic sources: Prioritise high-intent channels (Google, organic community, social tests)
  3. 3. Verify tracking: Open dashboard and confirm events are firing
  4. 4. Test checkout: Make a test purchase to ensure delivery works
  5. 5. Send first traffic: Start with 100 qualified visitors
  6. 6. Diagnose bottleneck: Let dashboard identify the constraint
  7. 7. Make one change: Fix the identified bottleneck
  8. 8. Test again: Repeat until Sale #1 occurs
View Live Dashboard View Experiment Plan