First Acquisition Experiment

Put the current offer in front of real qualified strangers and measure what happens

Experiment Status

Track visitor behaviour, conversion rates, and automatically detect the primary bottleneck preventing sales.

Primary Metric

SALE #1 = One verified purchase from an unrelated stranger

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Next Steps

  • Before traffic: Verify all tracking events are firing correctly
  • First 100 visitors: Check if primary funnel issue (engagement, offer, price, or checkout) is evident
  • Diagnosis: Let the dashboard identify the bottleneck, don't guess
  • First change: Address the detected bottleneck, not multiple changes at once
  • Sale #1: When achieved, replicate the same acquisition path (don't redesign yet)
  • Sales 2-10: Concentrate resources on the traffic source that produced Sale #1