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Capital Allocation Framework
Organic Growth (30% hurdle)
Product development, SEO, content, customer acquisition
Strategic Investment (40% hurdle)
Partnerships, integrations, professional networks, data
M&A (50% hurdle)
Acquisitions, bolt-ons, platform investments
Reserve (Minimum maintained)
A$500K minimum liquidity buffer
Key Capital Metrics
Return on Invested Capital (ROIC)
Measure incremental profit generated per dollar deployed
Payback Period
Time required to recover capital through cash generation
IRR (Internal Rate of Return)
Expected percentage return on investment over time
Capital Efficiency
ARR or revenue created per dollar of capital invested